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Mar-ket-ing [mahr-ki-ting] –noun
the act of buying or selling in a market.
the total of activities involved in the transfer of goods from the producer or
seller to the consumer or buyer, including adverting, shipping, storing and selling.
If you build it they will come" is a nice movie line and a good sound bite. Reality is that more good ideas die on the vine because they don't have a plan to, as the definition says, transfer the goods or services to the consumer or buyer. If you are a store, you need customers. If you are online you need site visitors. If you run a service that phone needs to ring. Marketing makes that happen.
Writing a "go to market" chapter in your business plan often needs a little help. If you are a start- up or this is the third generation of your family store, a fresh look and examination of who it is you are trying to reach and what your message will be when you see them is always helpful.
If you can define the next person who "knocks on your business door" you are half way home. We are happy to help you answer the door in the best way possible.