Opus One Media
  • Marketing
  • Branding
  • Media
     Planning and
     Placement
  • Strategic Positioning
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Opus One Media, 56 S. Country Road, Westhampton, NY 11977  
631.833.1562 and 631.998.3455 (p/f) - info@opusonemedia.com
Mar-ket-ing      [mahr-ki-ting]  
–noun

  • the act of buying or selling in a market.

  • the total of activities involved in the transfer of goods from the producer or
         seller  to the consumer or buyer, including adverting, shipping, storing and selling.


If you build it they will come" is a nice movie line and a good sound bite.  Reality is that more good
ideas die on the vine because they don't have a plan to, as the definition says, transfer the goods
or services to the consumer or buyer.  If you are a store, you need customers. If you are online
you need site visitors.  If you run a service that phone needs to ring.  Marketing makes that
happen.

Writing a "go to market" chapter in your business plan often needs a little help.  If you are a start-
up or this is the third generation of your family store, a fresh look and examination of who it is you
are trying to reach and what your message will be when you see them is always helpful.

If you can define the next person who "knocks on your business door" you are half way home.
We are happy to help you answer the door in the best way possible.